The First Official Album from LAYG Music Group

Lessons Learnt marks a major milestone — the very first full-length album released through LAYG Music Group. Built from scratch by SY and the LAYG, this project is a raw, honest reflection of the highs, lows, and growth that come with chasing a dream on your own terms.

This isn’t just SY’s story — it’s ours too. From content to rollout, every piece was crafted in-house, learning as we go, refining the process for what’s next. It’s a statement of independence, resilience, and what’s possible when artists and teams build together from the ground up.

🎧 Available now on Even.biz exclusively before DSPs

🎬 Includes bonus content, short film, behind-the-scenes, and more

Check It Out

Some Of What We Do

DIGITAL MARKETING

MUSIC VIDEOS

COVER ART

the word set my mind free on a black background
a man holding a teddy bear
an image of a man in space with a clock
the cover of andale by sy feat jamed
late night in the moon
a man in a red sweater with the words i know what love is because i love myself
a man with dreadlocks and the words how i feel
the cover of errybody, featuring a man in a hoodie
a black and white photo of people holding signs with the words we hungry

PHOTOGRAPHY

a man in a red hoodie smoking a cigarette
a man wearing a hat in front of a car
a man sitting under a tree with a skateboard
a man is sitting on the ledge of a house
two men standing next to a car
a man in a floral shirt sitting on the grass
a man standing next to a red suv
a man in a plaid coat standing in the doorway of a house
a man wearing a denim jacket
a man in a blue jacket standing on a roof
a man with dreadlocks standing in front of a red wall
a man in a hat standing in a field at night
a man sitting in a dark room with a red light
a man in a red suit sitting in a chair
a man with dreadlocks sitting in a field of flowers
a man sitting on the steps of a building

Projects

  • 52K Spotify . 4K Apple Music . 1,685 Shazams . 350K YouTube . 1.4M Facebook

    • A&R
    • Cover Art
    • Rollout Plan
    • Social Media Content
    • Content Scheduling
    • Digital Marketing
    • Merchandising

  • 260K Spotify . 50K Apple Music . 2,700 Shazams . 50K YouTube . 2.1M Facebook . 1,200 emails

    • Music Video
    • Social Media Content
    • Digital Marketing

  • 235K Spotify . 24K Apple Music . 4,700 Shazams . 142K YouTube . 2M Facebook

    • Rollout Plan
    • Music Video
    • Social Media Content
    • Digital Marketing

  • 260K Spotify . 10K Apple Music . 3,600 Shazams . 36K YouTube . 1.7M Facebook . 200 emails

    • Rollout Plan
    • Social Media Content
    • Digital Marketing
Submit Your Project

Spotify Playlists

All Playlists

IYKYK

  • Over 999% Growth

    It’s been a hell of a year. Gotta give a huge shoutout to @mr_freddiej and @laygmusicgroup. I’ve been working on music for a long time, but over the last year he’s really helped me elevate things to the next level…. (Literally by over 999%).

  • 200K for "Good Days"

    Shoutout to @mr_freddiej and @laygmusicgroup for managing the marketing in the background and continuously pushing my music to new listeners.

    Today, my most popular song “Good Days”just hit 200k streams on Spotify and 41k streams on Apple Music.

  • Best Year Yet

    What a year ❤️‍🔥 mega shoutout to the homie @mr_freddiej at @laygmusicgroupfor helping me lock in the past two years to set up 2024 to be the best year yet.

"Learn As You Go" Collection

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"My Music is 🔥" Collection

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